I Found a Business for Sale and Rebuilt It Into $20K/Month

Starter Story 12min #101
I Found a Business for Sale and Rebuilt It Into $20K/Month
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Summary

  • Adrian - Solo Developer from Austin

    • Background: Moved to SF to join tech, learned coding at App Academy (code bootcamp)
    • Worked as an engineer in Utah for 3 years with goal of starting his own business
    • Quit with $30,000 in savings, freelanced and built courses and products
    • Stumbled onto the idea of building a web scraping API after a follower DM’d him about a listing on Micro Acquire
    • Pivotal moment: Found a profitable scraping API business listed for sale, but instead of buying it, decided to rebuild it himself using the same concept
    • Current status: Business generates $20,000/month in revenue
  • Products and Offerings

    • Scrape Creators: A web scraping API that scrapes social media platforms (Instagram, YouTube, Twitter) and ad libraries (Facebook, LinkedIn)
    • Credit-based pricing model (pay-as-you-go, no subscription)
    • Handles infrastructure, proxy rotation, and technical complexity so customers don’t have to
    • Three payment plans: $10 for 5,000 credits, $50 for 25,000 credits, $500 for 500,000 credits
  • Metrics and Financials

    • Monthly revenue: $20,000
    • Total customers who have paid: 600 (but not all pay regularly)
    • Core paying customers: approximately 12 customers generate the majority of revenue
    • API requests: 20 million per month
    • Profit margin: ~80%
    • Monthly costs: ~$2,400 total ($1,500 proxies, $500 part-time developer in Philippines, $400 server costs)
  • Strategy and Growth

    • Found the idea through Micro Acquire (online business brokerage) - saw a similar scraping API business making $30,000 MRR
    • Validated by checking: skill set match (3 years of scraping experience), low customer count (under 100), SEO-only customer acquisition, proven market demand
    • Built the entire product in a couple of weeks using existing scrapers from prior experience
    • First customer came from Twitter - scraped a company’s site, CTO commented on the post
    • Growth tactics: active on Twitter, comments on scraping-related launches offering free credits, relies on reliability and personal communication as differentiators
    • Playbook for finding and replicating another business:
      • Visit Micro Acquire marketplace, filter by SaaS and asking price (at least $300K or high ARR)
      • Look for markets you have knowledge in
      • Reverse engineer the website from the listing details
      • Research how they acquire customers (most important step)
      • Build the concept (don’t copy word-for-word)
      • Execute daily - promote or improve every single day
  • Tech Stack and Infrastructure

    • Node.js/JavaScript for all code
    • Hosting: Render.com for main server, AWS Lambda for subscriptions
    • HTTP requests: impit package (by Ampify)
    • Proxies: Four main providers - Evomi, Core Residential, Webshare, Massive
    • Database: Supabase
    • Frontend: Astro + React
    • Development: Cursor ($20/month)
    • Documentation: Notion
    • Basic website for the product
  • Lessons and Advice

    • Don’t feel obligated to invent something completely new - copy a proven concept and execute better
    • Choose one idea and focus on it every single day
    • Stop bouncing between ideas and just pick something to execute on
    • Personal communication and reliability can be key differentiators in a technical product
    • You don’t need many customers to generate significant revenue if the product is valuable enough
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