I Make $60K/Month From the Most Boring SaaS on the Internet

Starter Story • • 12min • #142
I Make $60K/Month From the Most Boring SaaS on the Internet
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Summary

  • Tom
    • Founded Packager, a browser-based tool for IT admins using Microsoft Intune.
    • Found the idea while working with Intune and repeatedly spending up to an hour packaging and verifying applications.
    • Saw other IT admins discussing the same problem in forums.
    • Built the product before AI coding tools like Cursor and Claude Code were available.
  • Packager
    • Lets IT admins deploy applications to Microsoft Intune with one click.
    • Offers a browser-based, modern, affordable tool for a narrow deployment workflow.
    • Includes an app library, custom application uploads, pre-managed catalog applications, deployment settings, and Microsoft tenant upload.
    • Adds metadata such as descriptions and logos, then lets admins assign applications to company devices.
  • Metrics
    • Makes about $60K per month.
    • Grew from a side project into a full-time business.
    • Reached $447K compared with $910K in the shown period, which Tom described as strong growth.
    • Is bootstrapped and run with a small team and low costs.
  • Validation and first customers
    • Looked for a solution after experiencing the pain himself and found existing tools too technical or too expensive.
    • Launched the MVP completely free on Reddit to see whether IT admins would use it.
    • Got early traction, useful feedback, bug reports, and harsh comments.
    • Introduced a $25 per month subscription after stabilizing the platform.
    • Validated demand when the first customer paid for the product.
  • Growth strategy
    • Partnered with people who specialize in Microsoft Intune.
    • Worked with Microsoft MVPs who created product demos for a highly targeted audience.
    • Treated YouTube videos and similar partner content as long-term marketing seeds that can keep bringing customers years later.
  • Boring SaaS playbook
    • Build in an area where you already have credibility.
    • Look for pain points instead of abstract ideas.
    • Avoid competing with mass-market products when smaller audiences have different needs.
    • Charge early, even at a low price, to confirm that customers are willing to pay.
    • Optimize for freedom rather than scale at all costs by keeping the team and costs small.
  • Tech stack
    • Uses Bubble.io on the front end.
    • Uses GitHub Actions for package building and testing.
    • Hosts the codebase on GitHub.
    • Uses Microsoft Azure for serverless functions.
    • Uses monday.com for development tracking and ticket management.
    • Uses Microsoft 365 licensing for staff members.
  • Advice
    • Start with the tools available today, including Claude Code and ChatGPT.
    • Move quickly because software has become more accessible and others can build similar ideas while you are still planning.
    • Launch early, share with the target audience, listen closely, and keep improving from customer feedback.
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